Client:

Fernet Francisco

My role:

Art Director | Designer

The project:

Fernet Francisco, a new amaro liquor that was in the works, came to Butchershop with hopes of a label design that could compete with industry giants like Branca. Although a common goals of designers creating a label is “make it stand out on the shelf” it rarely does because everyone is doing the same thing.

I ran with the wild personality of the two makers themself, and created Frankie, the literally in-your-face, dapper spokesman for the company. You can’t miss him if you tried. Pair that with bright colors not typically scene on the Fernet shelf, and you’ve got a brand that now sits amongst its peers as one of the top Fernet brands in the world.

Credits:

Agency: Butchershop Creative

Creative Director: Trevor Hubbard

Project Manager: Cody Beard

Copywriter: Marshall Worsham 

Legal

Work carried out while employed at Butchershop Creative. Agency responsible for this client work.